Quick question:
Which email are you eagerly anticipating? The one from your friend or the one from an organization that just wants to sell, sell and sell?
That’s an easy pick, isn’t it?
Therefore when sending out emails to your list, just don’t sell or market or promote, engage!

“Proper email marketing engagement will get you the subscribers you desire.”

Engage in such a way that subscribers begin to look forward to your emails.
It’s quite easy. All you have to do is tone down the corporate look.
Rather than writing like you’re communicating to a large number of faceless people, write like you’re having a one on one conversation with a friend.

This instantly adds a human feel to your messages and makes it more personal thereby building trust among consumers for your brand.
Carrying out an email marketing campaign?
Need to get your emails open, read and clicked?
Contact DIGIBUTTERFLY on 08061210261 or visit info@digibutterfly.com we’d love to help.
For suggestions or opinion about the article, kindly drop a comment below, we’ll love to read from you.

If you haven’t figured this out already, here’s a reminder – Video marketing is the future.
Scratch that; it isn’t just the future, it is the present, after all everything and everyone is now going live!
Marketers are now leaning towards this medium as it serves as the answer to consumers’ short attention span – and it’s paying off.

“4X as many people would prefer to watch a video about a product than read about it.” – Animoto

Videos are now dominating the digital marketing scene as compared to other marketing formats and its popularity is only expected to grow, especially with the addition of ‘live’ and ‘story’ features on our favorite social media platforms.
Video Marketing is no longer an option, it’s a necessary element to be factored in your online marketing efforts.
Simply put, what better way to market than with both sight and sound?
Catchy visuals and clear audios will attract and keep the attention of consumers than any blog post would.
Content marketing has never been more engaging than with videos.
In addition to being the most interactive means of marketing, it’s easy to run through loads of content in little or no time.

The value of a one minute video can be translated into 1.8 million words – Dr. James McQuivey

This easily makes video marketing the most efficient use of your time and resources.
It’s evident that the use of videos in marketing isn’t some passing fad hence if you don’t already have a video marketing strategy in place, it’s vital to draft one as you’ll be missing a tremendous opportunity to reach and engage with your audience.

Need a Video Marketing strategy or want to carry out a video marketing campaign?
Give us a call on 08061210261 or mail info@digibutterfly.com
We’d love to help!
For suggestions or opinions about the article, kindly drop a comment below, we’ll love to hear from you.

There are so many ways to create a niche for yourself and increase audience engagement on social media. One is the creation of unique contents with amazing visuals and another is the ‘tone of voice’ you choose to adopt.

Most users, more often than not, overlook the importance of what tone they use to communicate online – this shouldn’t be so.

But before I go further, let me ask a quick question:

Would you prefer being spoken to with a strict business tone or casually as a friend, for a potential working relationship?

The latter I’m sure! 

Getting your tone of voice right humanizes your brand and it allows you to interact with your audience naturally, which in turn leads to increased engagement and ultimately leads to more conversion.

Now you see where I’m going with this right?

Basically, if you get your voice right, social media marketing becomes a piece of cake.

Finding the right tone of voice on social media can be somewhat tasking as unlike other optimization measures, this is because of the following:

  • It is not ‘one size fits all.’
  • It’s not a trackable statistic or some measurable element.
  • It forms a core part of a brand, so it can either boost or kill the brand

 The tone used in communicating on social media isn’t something you get together at once. It takes time, planning and of course practice.

Effective communication is the basis for any successful business relationship.

This is why you should endeavor to create authentic and personal communication first, before business.

If you still find it difficult sorting out your social media tone of voice, don’t hesitate to contact us on 08061210261 or mail us at info@digibutterfly.com

We’d love to help.

For suggestions or opinion about the article, kindly drop a comment below, we’ll love to read from you.

Sometimes, we make decisions based on first impressions and whether you like it or not, your logo is the first impression your brand gives to would-be customers.

It’s most likely the first thing they see when you hand them your business card or visit your website. Generally, it’s a snapshot of your brand’s persona – it tells people what to expect.

Your logo is powerful!

Since it’s the first point of contact for your brand, it is crucial that your company’s trademark evokes the right image of your business and appeals to consumers.

Now that doesn’t mean you should go ahead and design a complex symbol, splattered with colors and shapes of different sizes.

On the contrary, a simple sign depicting what your company stands for will do the job better while giving you a more professional look.

A professionally crafted logo design will help:

  • Create awareness for your business
  • Attract new customers
  • Make people remember you

Keep in mind that, whatever logo you chose to adopt will constantly make statements about your business; from the type of products or services you render to the experience you promise to offer clients, should they patronize you.

A good company logo is simple but memorable and of course, should appeal to the psyche of consumers.

Need to revamp your old logo or create a new one?

Contact us on 08061210261 or mail info@digibutterfly.com we’d love to help you design a timeless logo.

For suggestions or opinion about the article, kindly drop a comment below, we’ll love to read from you.

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