With every branding project, we ensure that we cover every psychological element in getting it 100% right for your target audiences and develop up to 4 concepts, from which we take 2-3 forward for presentation to you.
The development of your brand identity is incredibly exciting for us and takes on average 4-5 days of intense concentration!
If you are unsure whether you need a brand identity expert to help you, here are some of the most common reasons that our clients work with us…
New Company, New Product
• I am starting a new business
• I need a business card and website design
• We’ve got a new product. It needs a name & logo design
• We need a campaign that has its own identity
• We need to launch a world class brand
• I want to make more money from my existing brand
Revitalize your Brand Identity
• We are a great company but our image looks dated
• Our corporate Visual identity doesn’t work very well on the web
• Our corporate identity design does not position us above our competitors
• Our brand is all over the place and inconsistent
• I’m embarrassed when I hand out my business card
• Our brand needs updating to attract better clients
Name Change
• Our name no longer fits who we are or our industry
• We need to change our name and revise our materials
• Our name has negative connotations
• Our name misleads our customers
• People are not responding to our identity
• Another company has a similar name
Create an Integrated System
• We do not present a consistent face across our sites
• We lack visual consistency
• Our packaging is not distinctive
• Literature looks like it comes from different places
• We need to communicate that we are one company
• Each division has a different marketing theme
Reposition your Brand
• We want to reposition and renew the corporate brand
• We are no longer in the business we were in originally
• We need to communicate who we are more clearly
• We need help to enter new markets
• Our company is not perceived how we want to be seen
• We want to appeal to new and affluent markets
When Companies Merge
• We need a new name
• Need a brand strategy to reflect who we now are
• Send a clear message that this is an equal merger
• Build on brand equity of the merging companies
• Send a strong signal that we are the industry leader
• Fold the acquisition’s brand into our own brand
For more information about branding identity, or to book an appointment with one of our branding experts, please call +234(0)8061210261 or click here to get in touch