Professional brand strategy development and management agency that develops and manage unique brands for businesses and companies, to help successfully create a well-defined image that will ultimately boost productivity and income.
When you have an action plan to develop a successful brand in order to achieve a well-defined and specified goals, then you are interested in Brand strategy. It is usually a long term plan and it provides the structure and guidance for all aspects within a business in connection with customer’s needs and environment. The best strategies are meaningless if they are not well executed or engaging. They are grounded in the true state of an organisation, as well as its unique capabilities and legacy.
Our strategic platform is uniquely built with:
- Brand architecture
- Brand alignment
- Brand messaging
- Brand naming
To get a brand that can stand the test of time, it must be coherent and built to ensure your organisation’s message is clear so as to maintain focus over time. It is aligned to get your people work towards a common goal and maintain a positive direction.
At DIGIBUTTERFLY, we ensure that the tone and style is 100% yours by giving you a voice that stands out and can’t be misunderstood. With us, your organisation’s character is unmistakable.
So why develop your brand?
Before we talk about why you need a brand development strategy, do you know that the whole essence of branding is connecting with your company with her audience on a personal level?
If you believe so, then you should know that understanding their uniqueness will help in delivering the test idea to them.
Here is why companies should develop their brand:
- Clarity of business goals and direction
- Creation of innovation
- Brand awareness
- Increase in sales
- Increase in company’s value
- Best human resource attraction
- A good brand works around the clock
Our brand strategy development process has maintained the number one position as the leading provider of strong brand foundations to entrepreneurs, businesses and corporation like yours, through our proprietary brand development process – provides human connections through the alignment of people with brand perceptions thereby achieving your sales goals. Our brand development strategies furnishes you with 9 distinct points of brand interaction.
- The mission, vision and purpose
- Identification of buyer’s personality
- Analysis of market competition
- Market positioning
- Unique value proposition
- Opportunities and industry trends
- Stakeholder insight
- Goal setting and business strategy
Our simple and strategic development process are:
- Business research: industry trends, environment, goals and vision
- Audience persona: attitudes, beliefs, values, and behaviour of target audience.
- Strategy: culture, positioning, goal setting
- Creative development: visual id, verbal id
- Brand evaluation: business performance, internal alignment, marketing and sales, customer service, talent management.
If you intend to grow your business, generate leads and increase your customer base, then our unique brand development is what you need. There is no effective competition without brand development, because if you don’t know what you stand for, how do you think your customers will?
“Unless you have absolute clarity of what your brand stands for, everything else is irrelevant” – Mark Baynes
When a brand is managed perfectly, it becomes the integral part of the business. Staying consistent to your brand keep your business on the right lane and maintains its value to your target market.
In this part of the world, those that are charged with the responsibility to develop and protect a brand are the directors whose role is to be strategic and prudent without compromising the values and equity of the brand for continuous growth. The truth is, when an unexpected change occur, they fall into crisis and it becomes a major setback for the brand.
Guess how we prevent this from happening?
Here it is;
We don’t just manage brands, we are also potential risk mitigators for your brand, and here is the fascinating aspect; the service is free.
We integrate our brand risk management strategies with every phase of the management process because we believe if you have spent time and resources to build your brand, we need to make sure your investment is protected. This unique feature is enough to maintain the flow of your company’s revenue stream.
Why you need us
These days, potential clients hope to see three things in a brand:
One, Does it stand out to influence choice?
Two, is it reputable and performing well?
Three, does it have quality?
Our branding agency understands the unique needs of your potential customers and your massive ambition of seeing your company prosper. We know how to give your image the desired branding that will result in higher sales of your whole entity – product, service, mission and philosophy.
Allow us to develop and manage your brand image, we promise never to let you down. Call us today for a chat.