With every branding project, we ensure that we cover every psychological element in getting it 100% right for your target audiences and develop up to 4 concepts, from which we take 2-3 forward for presentation to you.

The development of your brand identity is incredibly exciting for us and takes on average 4-5 days of intense concentration!

If you are unsure whether you need a brand identity expert to help you, here are some of the most common reasons that our clients work with us…

New Company, New Product

•    I a€™m starting a new business

•    I need a business card and website design

•   We’ve got a new product. It needs a name &   logo design

•   We need a campaign that has its own identity

•   We need to launch a world class brand

•   I want to make more money from my existing brand

Revitalize your Brand Identity

•   We are a great company but our image looks dated

•   Our corporate Visual identity doesn’t work very well on the web

•   Our corporate identity design does not position us above our competitors

•   Our brand is all over the place and inconsistent

•   I’m embarrassed when I hand out my business card

•   Our brand needs updating to attract better clients

Name Change

•   Our name no longer fits who we are or our industry

•   We need to change our name and revise our materials

•   Our name has negative connotations

•   Our name misleads our customers

•   People are not responding to our identity

•   Another company has a similar name

Create an Integrated System

•   We do not present a consistent face across our sites

•   We lack visual consistency

•   Our packaging is not distinctive

•   Literature looks like it comes from different places  

•   We need to communicate that we are one company

•   Each division has a different marketing theme

Reposition your Brand

•   We want to reposition and renew the corporate brand

•   We a€™re no longer in the business we were in originally

•   We need to communicate who we are more clearly

•    We need help to enter new markets

•    Our company is not perceived how we want to be seen

•    We want to appeal to new and affluent markets

When Companies Merge

•    We need a new name

•     Need a brand strategy to reflect who we now are

•     Send a clear message that this is an equal merger

•     Build on brand equity of the merging companies

•     Send a strong signal that we are the industry leader

•     Fold the acquisition’s brand into our own brand

For more information about branding identity, or to book an appointment with one of our branding experts, please call +234(0)8061210261 or click here to get in touch