Moshal is personal beauty blog. We were required to design the blog using the blogger platform it is on. It is to be appealing for its predominantly female audience and come up with a logo, brand name, and tagline.



DIGIBUTTERFLY took a personal branding approach to this project. The brand name “Moshal” was coined from the founder’s name and the logo type “Moshal” was modeled after the founder’s handwriting. It is an aspirational brand so the tagline, design elements, and colors were aligned with this fact.



Client was delighted with the project and her readers loved the new brand look and feel.


What we did

Logo design, blog design, Identity Design, Tagline Creation.