There are so many ways to create a niche for yourself and increase audience engagement on social media. One is the creation of unique contents with amazing visuals and another is the ‘tone of voice’ you choose to adopt.
Most users, more often than not, overlook the importance of what tone they use to communicate online – this shouldn’t be so.
But before I go further, let me ask a quick question:
Would you prefer being spoken to with a strict business tone or casually as a friend, for a potential working relationship?
The latter I’m sure!
Getting your tone of voice right humanizes your brand and it allows you to interact with your audience naturally, which in turn leads to increased engagement and ultimately leads to more conversion.
Now you see where I’m going with this right?
Basically, if you get your voice right, social media marketing becomes a piece of cake.
Finding the right tone of voice on social media can be somewhat tasking as unlike other optimization measures, this is because of the following:
- It is not ‘one size fits all.’
- It’s not a trackable statistic or some measurable element.
- It forms a core part of a brand, so it can either boost or kill the brand
The tone used in communicating on social media isn’t something you get together at once. It takes time, planning and of course practice.
Effective communication is the basis for any successful business relationship.
This is why you should endeavor to create authentic and personal communication first, before business.
If you still find it difficult sorting out your social media tone of voice, don’t hesitate to contact us on 08061210261 or mail us at firstname.lastname@example.org
We’d love to help.
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