The term ‘Branding’ has often been confined to businesses. You hear ‘brand’ and your mind immediately goes to some multinational or big shot ad agency. This shouldn’t be so.
Individuals can be brands too!
Companies and entrepreneurs understand why it’s important and how to build a formidable and distinct business brand but only a few recognize the value in building a respectable personal brand.
So what is personal branding?
Your personal brand is your promise to the marketplace and the world” – Tom Peters
It’s a way to establish yourself in your industry. It’s a means by which your audience can see who you are and what you’re all about – and by extension, your business.
It’s your fingerprint – the digital footprint you lay.
We live in an age where your whole life can be shaped based on the digital footprint you leave online. It can be a means by which you get that dream job, take your career to the next level or become recognized as an authority in your field.
According to an AVG study, 92% of children under the age of 2 already have a digital footprint hence the question is no longer if personal branding is necessary, it’s if you are willing to cultivate it.
Here are some steps to guide you on your way to creating an amazing personal brand:
You are a brand- Think like one: Before you even begin on your personal branding journey, you have to start thinking like a brand. What theme or subject matter would you like to be associated with? What industry niche would you want to be regarded as an authority in? These are the questions you should provide answers to before commencing your personal branding journey. Once you realize how you want your brand to be perceived, you can be strategic about your personal branding endeavors.
Audit your digital footprint: The internet, social media especially has a way of making things we aren’t proud of resurface. To have a scandal free brand, it’s vital you audit your online presence. Check for tweets or posts that might be used to tarnish your image before you even have one.
Also consider having the same name for all your content outlets. Let there be a consistent theme amongst all your social media channels. Google yourself and set up alerts for your name. Basically, find out what the internet says or is saying about you.
Engage strong brands: Now we’re not saying brown-nose strong or popular brands online so as to garner clout but then your brand is strengthened or weakened by the connections you make. Leverage on these strong brands by engaging with their posts, asking and replying to questions, join their communities, subscribe to their newsletters or even try submitting a well written and thought-out guest posts on their blogs. You are sure to get noticed at some point.
Add Value: Be purposeful with the contents you share. Curate content that is in line with the goals your brand aims to achieve. Ensure that every tweet, video or image shared adds value to your audience.
A strong personal brand that is professionally managed gives your career the uniqueness that shows that you are creative and authentic.
At DIGIBUTTERFLY, we believe every client is unique, so we analyze through a series of exercises that will help us effectively articulate your brand before it’s embodied into your personal life.
The world will never know how special you are until you are able to show what makes you extraordinary. Give us a call on 08061210261 or mail DIGIBUTTERFLY let’s help clarify and properly communicate that.