Imagine Transformation…..Two words that defines the reason we exist.
Two words that says a lot by explaining the grand scheme of transformation of a caterpillar to a butterfly….just two words.
Thus is the power that a perfect tagline wields for a brand that would rather get its audience attention from afar.

But the purpose of this article isn’t to brag about our unique tagline, it is actually to highlight why it is important for you to have a tagline that takes out the guesswork and makes your company’s message very explicit.

So what is a tagline?

If you call it a brand’s first impression to consumers, you have an idea.
If you say it’s a brand’s identity, you are smart.
Here we say, it’s a set of words about your brand’s key values that make up a memorable phrase. It says something about your company and gives your target audience something positive to think about.

‘‘A great tagline tells the world what you stand for – Corey Blake”

It can be informative, emotional, competitive or personal. This is why consumer research is done to ascertain their opinion about a brand before choosing a tagline.
You will agree with me that a tagline like Nike’s ”Just do it” doesn’t really explain much but it is generally accepted based on consumers’ reinforced opinion and ultimately becoming number one tagline of all time according to Forbes.
However a new brand should always avoid imperatives and commands, it might have worked for Nike, but you aren’t Nike. You are better off telling them the solution you provide or the benefit they get by patronizing the business.

So in case you are wondering if your business needs a tagline, here are few reasons why we think it is important to have one:
– Brand Differentiation: Effective use of tagline can help you stand out from competitors in the marketplace. Zenith Bank’s ”in your best interest” and First Bank’s ‘’truly the first” is a perfect example. Same business different message.

– Brand recognition: Taglines are important for small and new companies for easy recognition among competitors.

– Brand representation – The most important benefit of a tagline is to convey the mission and vision of the business to the customers. It should highlight the problem the brand intends to solve.

– Value building – Good taglines have the potential of building value over time it can easily become a memorable part of the brand’s identity and customers might even remember the tagline before the company name.
”Love. It’s what makes a Subaru.” I find that infinitely more memorable than just the name ”Subaru”. – Brandon Stapper
– Brand voice – Taglines help to talk about the information the rest of your marketing fail to cover, it conveys the message by gibing the brand a different voice from another dimension.

To understand more about taglines and the different forms it can be, we have listed four out of the best taglines of all time below;
1. NOKIA – Connecting People
2. YELLOW PAGES – Let your fingers do the walking
3. APPLE – Think Different
4. GENERAL ELECTRIC GE – Imagination at Work

There you have it. We believe a brand deserves a good and futuristic tagline, which will not only talk about where you are or what you do today but still be relevant in 10years’ time.
Your tagline should be able to tell them and also sell to them, it’s just the least you should expect.

Check your brand today, do you have a good tagline??
Is it consistent with your unique value proposition??
Do you need help getting a new one?

Contact us on 08061210261 or mail DIGIBUTTERFLY let’s brainstorm and get you a catchy tagline today!

Would you rather have an expert design your website or go through the stress of designing it yourself?
Nowadays, professional web designers are often overlooked when carrying out website design projects, simply because there are a lot of DIY (do it yourself) resources to make computer novices seem like skilled web designers.
As a business, your website serves as your online image. It represents your brand, what you stand for and should always deliver a clear message to visitors. It’s the first impression online potential clients have of your brand and it may go as far as being the deciding factor if these clients will work with you or not.
Why then would you risk not giving this to a competent website designer?
Attempting to build your website is good in theory but if it’s not your area of expertise or want visitors to take you serious as a business, it is best you hand over to the professionals.
Here are some reasons why designing your site shouldn’t be a DIY project;
More than just aesthetics- This is something DIY enthusiast forego before carrying out a design project. It requires proper information architecture, SEO and sometimes some back-end knowledge in order to ensure your design doesn’t affect the front-end flow of the site.

Creativity- These ‘drag and drop’ templates are generic and too restrictive hence leaving little to no room for creativity.
99.3% of people who use DIY templates complain that they are generic and do not satisfy their business needs.
A business website that’s non interactive, won’t let you add new features and is like every other one you’ve come across will end up boring visitors away from your site which will increase bounce rate and in turn harm your SEO and…you get the gist right?
Don’t do it yourself if you’re just going to design a site that’s not unique.

Responsiveness- Self- built websites with little database or graphics are usually non- mobile friendly.
As at the end of 2017, 87% of millennials surfed the internet with their smartphones. This year, the numbers are definitely higher. Imagine losing all that potential business because your site is unresponsive.
People want to be convenient when surfing the internet and if your website doesn’t offer such convenience, they’ll quickly find one that does.

DIGIBUTTERFLY is equipped with a team of competent and experienced designers who understand your need for an integrated, innovative and beautifully designed website with responsive pages.
Give us a call today on 08061210261 or visit DIGIBUTTERFLY to see how we can help with your website endeavors.


The term ‘Branding’ has often been confined to businesses. You hear ‘brand’ and your mind immediately goes to some multinational or big shot ad agency. This shouldn’t be so.
Individuals can be brands too!
Companies and entrepreneurs understand why it’s important and how to build a formidable and distinct business brand but only a few recognize the value in building a respectable personal brand.

So what is personal branding?

Your personal brand is your promise to the marketplace and the world” – Tom Peters

It’s a way to establish yourself in your industry. It’s a means by which your audience can see who you are and what you’re all about – and by extension, your business.
It’s your fingerprint – the digital footprint you lay.
We live in an age where your whole life can be shaped based on the digital footprint you leave online. It can be a means by which you get that dream job, take your career to the next level or become recognized as an authority in your field.
According to an AVG study, 92% of children under the age of 2 already have a digital footprint hence the question is no longer if personal branding is necessary, it’s if you are willing to cultivate it.
Here are some steps to guide you on your way to creating an amazing personal brand:

You are a brand- Think like one: Before you even begin on your personal branding journey, you have to start thinking like a brand. What theme or subject matter would you like to be associated with? What industry niche would you want to be regarded as an authority in? These are the questions you should provide answers to before commencing your personal branding journey. Once you realize how you want your brand to be perceived, you can be strategic about your personal branding endeavors.

Audit your digital footprint: The internet, social media especially has a way of making things we aren’t proud of resurface. To have a scandal free brand, it’s vital you audit your online presence. Check for tweets or posts that might be used to tarnish your image before you even have one.
Also consider having the same name for all your content outlets. Let there be a consistent theme amongst all your social media channels. Google yourself and set up alerts for your name. Basically, find out what the internet says or is saying about you.
Engage strong brands: Now we’re not saying brown-nose strong or popular brands online so as to garner clout but then your brand is strengthened or weakened by the connections you make. Leverage on these strong brands by engaging with their posts, asking and replying to questions, join their communities, subscribe to their newsletters or even try submitting a well written and thought-out guest posts on their blogs. You are sure to get noticed at some point.

Add Value: Be purposeful with the contents you share. Curate content that is in line with the goals your brand aims to achieve. Ensure that every tweet, video or image shared adds value to your audience.

A strong personal brand that is professionally managed gives your career the uniqueness that shows that you are creative and authentic.
At DIGIBUTTERFLY, we believe every client is unique, so we analyze through a series of exercises that will help us effectively articulate your brand before it’s embodied into your personal life.
The world will never know how special you are until you are able to show what makes you extraordinary. Give us a call on 08061210261 or mail DIGIBUTTERFLY let’s help clarify and properly communicate that.

You’re driving and you see a billboard showcasing a product with only texts sprinkled around the ad. Next time you drive along that road, the ad has had a slight tweak. There’s a smiling face added to the product image and text. Couple days pass by and you commute through that road. This time, the smiling face is replaced with none other than Davido’s face.
Which of these scenarios is bound to resonate more with you?
Promoting brands via the use of celebrities is becoming popular amongst our Nigerian organizations. It used to be a move solely used by telecommunication outfits but everyone seems to want a piece of the pie these days.
Musicians are promoting sodas, actors and actresses are now brand ambassadors for food seasonings, the list is endless.
It is true Nigerian celebrities have some sort of influence on the masses and can play a major role in reaping huge rewards for a brand but then, it is also true that celebrity endorsement can be a waste of funds as past campaigns with celebrities at the fore-front have failed woefully.
I mean Banky W might have been able to persuade me with the catchy ‘0809ja’ tune to get you to buy a 9mobile(previously known as Etisalat) sim but that Tiwa Savage drinks Pepsi doesn’t mean I’ll change my preference from coke.
Like everything in life, there are two sides to a coin. Celebrity branding has its pros and cons and we discuss some of these factors below.
Going back to the initial scenario, let’s be the real, 99% of individuals will warm up to an ad with Davido on it. People like to see familiar faces on the products they intend to buy or use. Seeing a popular face evokes emotions in an individual and this can help implant the ad and product into the memory of the individual. We’ve concluded that people are prone to patronize products when they see familiar faces on its ads also people assume these products are of high quality since celebrities use it, No fan would think their favorite media personalities will use a sub-par product. Furthermore, using celebrities in your ads open up new demographics for your products. These celebrities have fans ranging from 13-65 or even younger and this will most likely benefit your brand in the long-run.
As we’ve seen above, engaging your target market through celebrity endorsement can be beneficial for your business however, there can be some underlying risks. Some of which are that ‘images change.’ These celebrities are humans and as humans, they too are prone to mistakes. Some of these blunders are minor and are easily forgotten but when they are drastic (which is the case most times) they affect the brand they endorse. Also, celebrities may overshadow the brand. This in turn destroys the whole purpose of the endorsement in the first place- increase in sales! Consumers may begin to pay more attention to the individual rather than the product.
Using celebrities to appeal to your target market has its perks. With the right celebrity you can build trust and credibility for your brand and also build brand equity through the use of name recognition. On the other hand, there’s the fact that endorsements are quite expensive and you’re better off investing in digital marketing, skill acquisition projects, scholarships or other CSR endeavors to boost awareness of your brand and sales of your products.
So does celebrity endorsement work in Nigeria?
Truth is, it’s not a bad idea but then it’s not even close to being full-proof – it’s a potential minefield for advertisers.
Need help branding your company, call 08061210261 or mail DIGIBUTTERFLY today!

“Don’t judge a book by its cover.” Yeah right!
Let’s be factual, when we go into a book store, our eyes are attracted to the books that have fancy and exquisite cover designs, I mean, it’s literally art on a bookshelf.
Books with awesome graphics, stylish fonts and quality covers sell more copies because no matter how good your story is, it will still require an extra push for people to pick it up.
A catchy and professional book cover design is appealing to your audience and always in demand.
Looking to design a book cover? Here are a couple steps that could ease the process:

Choose a name: There are a lot of important things to consider when designing a book and one factor at the forefront is deciding what to name your story. A book title breathes life into the book, without one your book can’t exist. A book title helps you know what themes to reinforce while designing your book.
Your title also helps in reinforcing your marketing endeavors. It helps inform what genre your book will fall into and when you’re privy to such info, you’ll know what color schemes to play with – horror tales usually have darker and grimier covers and love novels have lighter color tones.

Decide cover dimensions: For Ebooks, this is no issue as there is usually a predetermined size. However, printed books are more complex. When designing, you should take into account the standard dimensions of the genre your book falls into. Other important factors to consider are the number of pages, paper density and thickness of the book spine to mention a few.
Basically if you intend to sell printed books, your best bet is to hand it to professional book cover designers as there are too many factors for an amateur to scale through and come up with something valid.

Get the font right: Book cover lettering is something most amateur designers get wrong. They are either clogging the cover with unnecessary amount of texts or using fonts with excess baggage.
When designing covers, keep it simple!
“Just keep it simple. When you over-think what you’re wearing, that’s when wardrobe malfunctions tend to happen.”- Guy Berryman.
In the same vein, when the cover is too busy, it will hurt the overall concept more than help it. Less is almost always more in the world of graphic design because it’s about allowing consumers make a connection with the book.

Hire a professional: If you want something done do it yourself, if you want it done properly, get professionals. Designing a book jacket is more than Photoshop skills. It requires an understanding of the idea the book aims to convey, its tone and style. It’s the proper balance of texts and pictures, effectively and professionally placed in order to best sell your book.

Here at DIGIBUTTERFLY, we understand the relevance of a creative book cover design to the entire content and its target market, that is why we work extra hard to create bespoke and avant-garde designs.

With a clear focus of every client’s job, we create detailed and beautiful designs from inception to completion of project. Call us today on 08061210261 or mail DIGIBUTTERFLY for a consultation on your book cover design project.
It’s a hoax that people don’t judge books by their covers.

There are so many ways to create a niche for yourself and increase audience engagement on social media. One is the creation of unique contents with amazing visuals and another is the ‘tone of voice’ you choose to adopt.

Most users, more often than not, overlook the importance of what tone they use to communicate online – this shouldn’t be so.

But before I go further, let me ask a quick question:

Would you prefer being spoken to with a strict business tone or casually as a friend, for a potential working relationship?

The latter I’m sure! 

Getting your tone of voice right humanizes your brand and it allows you to interact with your audience naturally, which in turn leads to increased engagement and ultimately leads to more conversion.

Now you see where I’m going with this right?

Basically, if you get your voice right, social media marketing becomes a piece of cake.

Finding the right tone of voice on social media can be somewhat tasking as unlike other optimization measures, this is because of the following:

  • It is not ‘one size fits all.’
  • It’s not a trackable statistic or some measurable element.
  • It forms a core part of a brand, so it can either boost or kill the brand

 The tone used in communicating on social media isn’t something you get together at once. It takes time, planning and of course practice.

Effective communication is the basis for any successful business relationship.

This is why you should endeavor to create authentic and personal communication first, before business.

If you still find it difficult sorting out your social media tone of voice, don’t hesitate to contact us on 08061210261 or mail us at info@digibutterfly.com

We’d love to help.

For suggestions or opinion about the article, kindly drop a comment below, we’ll love to read from you.

Sometimes, we make decisions based on first impressions and whether you like it or not, your logo is the first impression your brand gives to would-be customers.

It’s most likely the first thing they see when you hand them your business card or visit your website. Generally, it’s a snapshot of your brand’s persona – it tells people what to expect.

Your logo is powerful!

Since it’s the first point of contact for your brand, it is crucial that your company’s trademark evokes the right image of your business and appeals to consumers.

Now that doesn’t mean you should go ahead and design a complex symbol, splattered with colors and shapes of different sizes.

On the contrary, a simple sign depicting what your company stands for will do the job better while giving you a more professional look.

A professionally crafted logo design will help:

  • Create awareness for your business
  • Attract new customers
  • Make people remember you

Keep in mind that, whatever logo you chose to adopt will constantly make statements about your business; from the type of products or services you render to the experience you promise to offer clients, should they patronize you.

A good company logo is simple but memorable and of course, should appeal to the psyche of consumers.

Need to revamp your old logo or create a new one?

Contact us on 08061210261 or mail info@digibutterfly.com we’d love to help you design a timeless logo.

For suggestions or opinion about the article, kindly drop a comment below, we’ll love to read from you.

Branding builds relationships

Whether you know it or not, you have a brand.

Every interaction you’ve had with your customers, every pitch you’ve given to a prospect and every one of the 140 characters you’€™ve sent out on Twitter have worked to develop your brand.

These interactions, although seemingly small and unrelated, collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by €”none other than €”your brand.

Meaning, your brand is already alive. And if you aren’t being intentional about it, it can quickly grow to be a disorderly in the marketplace. That’€™s what can make branding such a hard concept to understand and why most entrepreneurs think of it as a dirty and shady word.

What Is Branding? A Working Definition of Brand.

The best place to start is to understand what a brand isn’t.

Your brand isn’€™t your logo. Your brand isn’€™t your visual identity system or your retina-ready website. It isn’t your color scheme or even your wonderful product. And most importantly, your brand isn’€™t what you say it is. Your brand is what people say it is. In other words, your brand is a gut feeling that’€™s rooted deep within people. It’€™s a feeling because people are emotional and instinctive beings.

SEE ALSO: What everybody Ought to know about Branding, Identity & Logo Design

Branding is indeed an intricate and involved idea, but as an entrepreneur, there is nothing more integral to the success of your startup than your brand. The first step is to understand why brand matters.

 

Why Branding Matters

Relationships are the most beneficial advantage an entrepreneur can own and branding is the conduit to building those relationships. Establishing authentic relationships with your audience matters because void of relationship, you merely have a neat gizmo, idea or gadget not a business.

Your brand facilitates your relationships which, in turn, facilitate your business. Brand = Relationship (Trust) = Value. Brand matters, it’€™s as simple as that.

Branding helps people understand what you’€™re doing and why they should care. It helps people understand who you are and why you matter. Without branding, you’€™re building and iterating without factoring in how people will experience and understand you in the real world.

Branding is highly complex, intensely layered, wall-to-wall hard work, and your brand is the single most valuable asset you can cultivate in your business. It is the economic value that drives your business.

 

Does branding matter to you? How are you cultivating your brand? What can you do today to become more intentional about your brand in a new way?

Dive in and dive deep. Explore. Understand why branding matters to you and your entrepreneurial adventure. Ask questions and begin to see your brand with new eyes.

how poor graphic design kills your brand

A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that must be cared for. Even in businesses that aren’t brand-heavy, such as non-chain restaurants; graphic design can play an important role in brand perception. A great graphic designer will be fully aligned with your businesses future, as well as your target demographics€™ needs.

However, what many businesses don’€™t understand is how fragile a brand can be. Poorly planned graphic design, whether it is a website, promotional material, or marketing collateral can tarnish a brand image.

Not Designing Around a Target Market

Failing to create a design that hits home with your target market is ineffective for your company, but also potentially detrimental for brand image. A brand survives on consistency. If your designer doesn’t understand what your brand needs to be saying, your final product will confuse people.

Conveying the Wrong Emotion

One of the most common beginner mistakes with design is failing to account for the emotional aspects of your pieces. Here is a brief color guide for typical emotions regarding each color

Red– Exhilaration, vigor, enthusiasm, love, intensity and passion.
Blue– Calm, serenity, faith, truth, confidence, and conservatism.
Green– Scenery, eco-friendly, good luck charm, youthful spirit and potentially envious.
Yellow– Hope, sunshine, optimism, hazard and friendship.
Black– Power, sophistication, mystery, death, fear, and elegance.
Orange– Loud and demanding attention.
Gray– Security and modesty.

Color isn’t the only thing that conveys emotion. Symbols and fonts also will say a lot about your graphic design. Keep your color, symbols and fonts consistent with what your business offers.

Trying to do Too Much

Every great graphic designer knows, €œless is more.€ Now this may not be true for your business if it is edgy and loud, however you still should beware of doing too much graphic design. Too much of anything can cannibalize a brand. If you own a website and you have too many moving parts, it will be ineffective from a user experience standpoint.

Another common mishap is trying to do too much with graphic design fonts. If you are using more than 3 different fonts in your piece, it limits the chances of your design being labeled good. In general, a humble graphic designer should be able to select appropriate fonts and symbols, and even more importantly decide when they shouldn’€™t use something. Your business should convey humble confidence in every design.

So whether your business is a highly branded t-shirt company or a local diner, be sure to meticulously plan out your branding and design strategy. Having your branding and design expert working together will ensure that your corporate/business image aligns with your value proposition.

Is your design looking out of place and conveying the wrong message for your brand? What are your reasons for being in this situation? Voice your opinions below