Imagine Transformation…..Two words that defines the reason we exist.
Two words that says a lot by explaining the grand scheme of transformation of a caterpillar to a butterfly….just two words.
Thus is the power that a perfect tagline wields for a brand that would rather get its audience attention from afar.

But the purpose of this article isn’t to brag about our unique tagline, it is actually to highlight why it is important for you to have a tagline that takes out the guesswork and makes your company’s message very explicit.

So what is a tagline?

If you call it a brand’s first impression to consumers, you have an idea.
If you say it’s a brand’s identity, you are smart.
Here we say, it’s a set of words about your brand’s key values that make up a memorable phrase. It says something about your company and gives your target audience something positive to think about.

‘‘A great tagline tells the world what you stand for – Corey Blake”

It can be informative, emotional, competitive or personal. This is why consumer research is done to ascertain their opinion about a brand before choosing a tagline.
You will agree with me that a tagline like Nike’s ”Just do it” doesn’t really explain much but it is generally accepted based on consumers’ reinforced opinion and ultimately becoming number one tagline of all time according to Forbes.
However a new brand should always avoid imperatives and commands, it might have worked for Nike, but you aren’t Nike. You are better off telling them the solution you provide or the benefit they get by patronizing the business.

So in case you are wondering if your business needs a tagline, here are few reasons why we think it is important to have one:
– Brand Differentiation: Effective use of tagline can help you stand out from competitors in the marketplace. Zenith Bank’s ”in your best interest” and First Bank’s ‘’truly the first” is a perfect example. Same business different message.

– Brand recognition: Taglines are important for small and new companies for easy recognition among competitors.

– Brand representation – The most important benefit of a tagline is to convey the mission and vision of the business to the customers. It should highlight the problem the brand intends to solve.

– Value building – Good taglines have the potential of building value over time it can easily become a memorable part of the brand’s identity and customers might even remember the tagline before the company name.
”Love. It’s what makes a Subaru.” I find that infinitely more memorable than just the name ”Subaru”. – Brandon Stapper
– Brand voice – Taglines help to talk about the information the rest of your marketing fail to cover, it conveys the message by gibing the brand a different voice from another dimension.

To understand more about taglines and the different forms it can be, we have listed four out of the best taglines of all time below;
1. NOKIA – Connecting People
2. YELLOW PAGES – Let your fingers do the walking
3. APPLE – Think Different
4. GENERAL ELECTRIC GE – Imagination at Work

There you have it. We believe a brand deserves a good and futuristic tagline, which will not only talk about where you are or what you do today but still be relevant in 10years’ time.
Your tagline should be able to tell them and also sell to them, it’s just the least you should expect.

Check your brand today, do you have a good tagline??
Is it consistent with your unique value proposition??
Do you need help getting a new one?

Contact us on 08061210261 or mail DIGIBUTTERFLY let’s brainstorm and get you a catchy tagline today!

Would you rather have an expert design your website or go through the stress of designing it yourself?
Nowadays, professional web designers are often overlooked when carrying out website design projects, simply because there are a lot of DIY (do it yourself) resources to make computer novices seem like skilled web designers.
As a business, your website serves as your online image. It represents your brand, what you stand for and should always deliver a clear message to visitors. It’s the first impression online potential clients have of your brand and it may go as far as being the deciding factor if these clients will work with you or not.
Why then would you risk not giving this to a competent website designer?
Attempting to build your website is good in theory but if it’s not your area of expertise or want visitors to take you serious as a business, it is best you hand over to the professionals.
Here are some reasons why designing your site shouldn’t be a DIY project;
More than just aesthetics- This is something DIY enthusiast forego before carrying out a design project. It requires proper information architecture, SEO and sometimes some back-end knowledge in order to ensure your design doesn’t affect the front-end flow of the site.

Creativity- These ‘drag and drop’ templates are generic and too restrictive hence leaving little to no room for creativity.
99.3% of people who use DIY templates complain that they are generic and do not satisfy their business needs.
A business website that’s non interactive, won’t let you add new features and is like every other one you’ve come across will end up boring visitors away from your site which will increase bounce rate and in turn harm your SEO and…you get the gist right?
Don’t do it yourself if you’re just going to design a site that’s not unique.

Responsiveness- Self- built websites with little database or graphics are usually non- mobile friendly.
As at the end of 2017, 87% of millennials surfed the internet with their smartphones. This year, the numbers are definitely higher. Imagine losing all that potential business because your site is unresponsive.
People want to be convenient when surfing the internet and if your website doesn’t offer such convenience, they’ll quickly find one that does.

DIGIBUTTERFLY is equipped with a team of competent and experienced designers who understand your need for an integrated, innovative and beautifully designed website with responsive pages.
Give us a call today on 08061210261 or visit DIGIBUTTERFLY to see how we can help with your website endeavors.

The term ‘Branding’ has often been confined to businesses. You hear ‘brand’ and your mind immediately goes to some multinational or big shot ad agency. This shouldn’t be so.
Individuals can be brands too!
Companies and entrepreneurs understand why it’s important and how to build a formidable and distinct business brand but only a few recognize the value in building a respectable personal brand.

So what is personal branding?

Your personal brand is your promise to the marketplace and the world” – Tom Peters

It’s a way to establish yourself in your industry. It’s a means by which your audience can see who you are and what you’re all about – and by extension, your business.
It’s your fingerprint – the digital footprint you lay.
We live in an age where your whole life can be shaped based on the digital footprint you leave online. It can be a means by which you get that dream job, take your career to the next level or become recognized as an authority in your field.
According to an AVG study, 92% of children under the age of 2 already have a digital footprint hence the question is no longer if personal branding is necessary, it’s if you are willing to cultivate it.
Here are some steps to guide you on your way to creating an amazing personal brand:

You are a brand- Think like one: Before you even begin on your personal branding journey, you have to start thinking like a brand. What theme or subject matter would you like to be associated with? What industry niche would you want to be regarded as an authority in? These are the questions you should provide answers to before commencing your personal branding journey. Once you realize how you want your brand to be perceived, you can be strategic about your personal branding endeavors.

Audit your digital footprint: The internet, social media especially has a way of making things we aren’t proud of resurface. To have a scandal free brand, it’s vital you audit your online presence. Check for tweets or posts that might be used to tarnish your image before you even have one.
Also consider having the same name for all your content outlets. Let there be a consistent theme amongst all your social media channels. Google yourself and set up alerts for your name. Basically, find out what the internet says or is saying about you.
Engage strong brands: Now we’re not saying brown-nose strong or popular brands online so as to garner clout but then your brand is strengthened or weakened by the connections you make. Leverage on these strong brands by engaging with their posts, asking and replying to questions, join their communities, subscribe to their newsletters or even try submitting a well written and thought-out guest posts on their blogs. You are sure to get noticed at some point.

Add Value: Be purposeful with the contents you share. Curate content that is in line with the goals your brand aims to achieve. Ensure that every tweet, video or image shared adds value to your audience.

A strong personal brand that is professionally managed gives your career the uniqueness that shows that you are creative and authentic.
At DIGIBUTTERFLY, we believe every client is unique, so we analyze through a series of exercises that will help us effectively articulate your brand before it’s embodied into your personal life.
The world will never know how special you are until you are able to show what makes you extraordinary. Give us a call on 08061210261 or mail DIGIBUTTERFLY let’s help clarify and properly communicate that.

You’re driving and you see a billboard showcasing a product with only texts sprinkled around the ad. Next time you drive along that road, the ad has had a slight tweak. There’s a smiling face added to the product image and text. Couple days pass by and you commute through that road. This time, the smiling face is replaced with none other than Davido’s face.
Which of these scenarios is bound to resonate more with you?
Promoting brands via the use of celebrities is becoming popular amongst our Nigerian organizations. It used to be a move solely used by telecommunication outfits but everyone seems to want a piece of the pie these days.
Musicians are promoting sodas, actors and actresses are now brand ambassadors for food seasonings, the list is endless.
It is true Nigerian celebrities have some sort of influence on the masses and can play a major role in reaping huge rewards for a brand but then, it is also true that celebrity endorsement can be a waste of funds as past campaigns with celebrities at the fore-front have failed woefully.
I mean Banky W might have been able to persuade me with the catchy ‘0809ja’ tune to get you to buy a 9mobile(previously known as Etisalat) sim but that Tiwa Savage drinks Pepsi doesn’t mean I’ll change my preference from coke.
Like everything in life, there are two sides to a coin. Celebrity branding has its pros and cons and we discuss some of these factors below.
Going back to the initial scenario, let’s be the real, 99% of individuals will warm up to an ad with Davido on it. People like to see familiar faces on the products they intend to buy or use. Seeing a popular face evokes emotions in an individual and this can help implant the ad and product into the memory of the individual. We’ve concluded that people are prone to patronize products when they see familiar faces on its ads also people assume these products are of high quality since celebrities use it, No fan would think their favorite media personalities will use a sub-par product. Furthermore, using celebrities in your ads open up new demographics for your products. These celebrities have fans ranging from 13-65 or even younger and this will most likely benefit your brand in the long-run.
As we’ve seen above, engaging your target market through celebrity endorsement can be beneficial for your business however, there can be some underlying risks. Some of which are that ‘images change.’ These celebrities are humans and as humans, they too are prone to mistakes. Some of these blunders are minor and are easily forgotten but when they are drastic (which is the case most times) they affect the brand they endorse. Also, celebrities may overshadow the brand. This in turn destroys the whole purpose of the endorsement in the first place- increase in sales! Consumers may begin to pay more attention to the individual rather than the product.
Using celebrities to appeal to your target market has its perks. With the right celebrity you can build trust and credibility for your brand and also build brand equity through the use of name recognition. On the other hand, there’s the fact that endorsements are quite expensive and you’re better off investing in digital marketing, skill acquisition projects, scholarships or other CSR endeavors to boost awareness of your brand and sales of your products.
So does celebrity endorsement work in Nigeria?
Truth is, it’s not a bad idea but then it’s not even close to being full-proof – it’s a potential minefield for advertisers.
Need help branding your company, call 08061210261 or mail DIGIBUTTERFLY today!

“Don’t judge a book by its cover.” Yeah right!
Let’s be factual, when we go into a book store, our eyes are attracted to the books that have fancy and exquisite cover designs, I mean, it’s literally art on a bookshelf.
Books with awesome graphics, stylish fonts and quality covers sell more copies because no matter how good your story is, it will still require an extra push for people to pick it up.
A catchy and professional book cover design is appealing to your audience and always in demand.
Looking to design a book cover? Here are a couple steps that could ease the process:

Choose a name: There are a lot of important things to consider when designing a book and one factor at the forefront is deciding what to name your story. A book title breathes life into the book, without one your book can’t exist. A book title helps you know what themes to reinforce while designing your book.
Your title also helps in reinforcing your marketing endeavors. It helps inform what genre your book will fall into and when you’re privy to such info, you’ll know what color schemes to play with – horror tales usually have darker and grimier covers and love novels have lighter color tones.

Decide cover dimensions: For Ebooks, this is no issue as there is usually a predetermined size. However, printed books are more complex. When designing, you should take into account the standard dimensions of the genre your book falls into. Other important factors to consider are the number of pages, paper density and thickness of the book spine to mention a few.
Basically if you intend to sell printed books, your best bet is to hand it to professional book cover designers as there are too many factors for an amateur to scale through and come up with something valid.

Get the font right: Book cover lettering is something most amateur designers get wrong. They are either clogging the cover with unnecessary amount of texts or using fonts with excess baggage.
When designing covers, keep it simple!
“Just keep it simple. When you over-think what you’re wearing, that’s when wardrobe malfunctions tend to happen.”- Guy Berryman.
In the same vein, when the cover is too busy, it will hurt the overall concept more than help it. Less is almost always more in the world of graphic design because it’s about allowing consumers make a connection with the book.

Hire a professional: If you want something done do it yourself, if you want it done properly, get professionals. Designing a book jacket is more than Photoshop skills. It requires an understanding of the idea the book aims to convey, its tone and style. It’s the proper balance of texts and pictures, effectively and professionally placed in order to best sell your book.

Here at DIGIBUTTERFLY, we understand the relevance of a creative book cover design to the entire content and its target market, that is why we work extra hard to create bespoke and avant-garde designs.

With a clear focus of every client’s job, we create detailed and beautiful designs from inception to completion of project. Call us today on 08061210261 or mail DIGIBUTTERFLY for a consultation on your book cover design project.
It’s a hoax that people don’t judge books by their covers.

Social Media Marketing Strategy Lagos Nigeria

A social media marketing strategy is a detailed document that shows how brands meet their social media objectives in the most effective and efficient way available.

It is a tool used to prioritize and optimize social media activities in order to gain a prominent presence. Hence, it is vital in the success of a brand’s social media endeavor.

For a business to be successful, it must have a well-defined strategy that helps guide its daily operation in order to meet specific goals. A business with a mapped out strategy is likely to do a lot better than one without any strategic plan whatsoever.

This concept is also applicable when managing brands on social media.  A well-developed and implemented social media marketing strategy makes a powerful social media marketing presence.

In Nigeria, most businesses, with the exception of a few top brands delve into social media marketing without having a suitable social media business plan to help guide their social media activity.

A social media marketing strategy helps a business identify and address certain issues. They include:

Defining the Target Audience

Most businesses often skip this stage and charge straight to the objectives. But what is a strategy if you don’t know who it’s intended for? A strategy helps identify the group of people most likely to engage with and patronize your business.

Identifying Objectives

A well-developed strategy helps bring clarity to your social media goals and objectives. What do we hope to achieve by being on social media? A  strategy plan defines this and also helps a brand reach its marketing target.  Set out objectives may include: 

  • Increasing lead generation by 12%
  • Increasing revenue by 10% 

Creating an action Plan

A social media marketing strategy enlightens you on the appropriate channels for your brand and what actions or behaviors you should most likely promote on each channel in order to increase engagement from your defined audience group.  It answers the question what to do? – ‘What to do on each channel.’ 

Choosing the right tracking tool

A well-defined strategy helps you identify the most suitable tracking tools to use to measure and monitor the progress and effectiveness of your media presence.

As earlier stated, developing a social media marketing strategy is of utmost importance. Some of the reasons being:

  •  It helps you maintain brand purpose/vision.
  • A strategy helps you select the best social media tools and channels.
  • It gives insight into the best type of content and tactics to utilize in engaging your audience.
  • Finally, a clearly defined plan helps efficiently manage marketing resources.

As social media is diverse and ever changing, so is a social media marketing strategy. A social marketing plan is not a static but dynamic document that should be revisited and modified from time to time.

This is to meet the changing social media world and your business objectives. 

Simply put, a social media marketing strategy is a vital aspect for doing business in this new digital marketing age. It helps your brand reach its required marketing goals and optimize resources to the fullest.

If you still do not have a strategy, we highly recommend you get a social media marketing company to assist you develop one for your business.

Have a social media marketing strategy for your business? 

Think one is required for a brand seeking a successful social media presence? 

 

 

gift for start-ups

In our work, we are continuously inspired by young entrepreneurs that dream of sharing their passion with the world. Do you have a deep passion for what you do? Do you dream of being a game changer? Do you have concrete plans to establish your own business or did you recently establish your business? We offer you the gift branding this Holiday; with The Chrysalis Boost€™.

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As much as we love working on big projects for well-established brands and organizations, we find a lot of inspiration in assisting young businesses and start-ups with developing emotively appealing and successful brands. Passion, as the key driver for the majority of start-ups, is always at the forefront. Together we translate that passion into an emotive core that allows your business, and products and services, to become relevant and emotionally important.

Because we understand that resources are limited, we have developed a special package that includes the key ingredients to get you started. When your business growth, we happily further assist you in growing your brand(s).

The Chrysalis Boost includes a strong emotive core identifying your purpose, your relations and your expression. You’€™ll become the co-designer of your name, your logo and your tone of voice. Together we’€™ll set-up a website and do the copy writing. And of course we’€™ll make sure that you have business cards and stationary that allows you to interact with prospects and clients in a way that suits your brand.

As we love to be inspired, feel free to contact us or alternatively use the form below so we can discuss your passion and our offering over a cup of coffee. The Chrysalis Boost, our gift to start-ups. P.S: We have only 20 slots available and we advise contacting us as soon as possible. We can’t wait to hear from you

[gravityform id=3 name=ChrysalisBoost ]

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Branding builds relationships

Whether you know it or not, you have a brand.

Every interaction you’ve had with your customers, every pitch you’ve given to a prospect and every one of the 140 characters you’€™ve sent out on Twitter have worked to develop your brand.

These interactions, although seemingly small and unrelated, collectively form the basis of your relationship with your audience; and all relationships are facilitated, maintained and articulated by €”none other than €”your brand.

Meaning, your brand is already alive. And if you aren’t being intentional about it, it can quickly grow to be a disorderly in the marketplace. That’€™s what can make branding such a hard concept to understand and why most entrepreneurs think of it as a dirty and shady word.

What Is Branding? A Working Definition of Brand.

The best place to start is to understand what a brand isn’t.

Your brand isn’€™t your logo. Your brand isn’€™t your visual identity system or your retina-ready website. It isn’t your color scheme or even your wonderful product. And most importantly, your brand isn’€™t what you say it is. Your brand is what people say it is. In other words, your brand is a gut feeling that’€™s rooted deep within people. It’€™s a feeling because people are emotional and instinctive beings.

SEE ALSO: What everybody Ought to know about Branding, Identity & Logo Design

Branding is indeed an intricate and involved idea, but as an entrepreneur, there is nothing more integral to the success of your startup than your brand. The first step is to understand why brand matters.

 

Why Branding Matters

Relationships are the most beneficial advantage an entrepreneur can own and branding is the conduit to building those relationships. Establishing authentic relationships with your audience matters because void of relationship, you merely have a neat gizmo, idea or gadget not a business.

Your brand facilitates your relationships which, in turn, facilitate your business. Brand = Relationship (Trust) = Value. Brand matters, it’€™s as simple as that.

Branding helps people understand what you’€™re doing and why they should care. It helps people understand who you are and why you matter. Without branding, you’€™re building and iterating without factoring in how people will experience and understand you in the real world.

Branding is highly complex, intensely layered, wall-to-wall hard work, and your brand is the single most valuable asset you can cultivate in your business. It is the economic value that drives your business.

 

Does branding matter to you? How are you cultivating your brand? What can you do today to become more intentional about your brand in a new way?

Dive in and dive deep. Explore. Understand why branding matters to you and your entrepreneurial adventure. Ask questions and begin to see your brand with new eyes.

how poor graphic design kills your brand

A brand is one of the most amazing phenomenons in business. A great brand is a living, breathing specimen that must be cared for. Even in businesses that aren’t brand-heavy, such as non-chain restaurants; graphic design can play an important role in brand perception. A great graphic designer will be fully aligned with your businesses future, as well as your target demographics€™ needs.

However, what many businesses don’€™t understand is how fragile a brand can be. Poorly planned graphic design, whether it is a website, promotional material, or marketing collateral can tarnish a brand image.

Not Designing Around a Target Market

Failing to create a design that hits home with your target market is ineffective for your company, but also potentially detrimental for brand image. A brand survives on consistency. If your designer doesn’t understand what your brand needs to be saying, your final product will confuse people.

Conveying the Wrong Emotion

One of the most common beginner mistakes with design is failing to account for the emotional aspects of your pieces. Here is a brief color guide for typical emotions regarding each color

Red– Exhilaration, vigor, enthusiasm, love, intensity and passion.
Blue– Calm, serenity, faith, truth, confidence, and conservatism.
Green– Scenery, eco-friendly, good luck charm, youthful spirit and potentially envious.
Yellow– Hope, sunshine, optimism, hazard and friendship.
Black– Power, sophistication, mystery, death, fear, and elegance.
Orange– Loud and demanding attention.
Gray– Security and modesty.

Color isn’t the only thing that conveys emotion. Symbols and fonts also will say a lot about your graphic design. Keep your color, symbols and fonts consistent with what your business offers.

Trying to do Too Much

Every great graphic designer knows, €œless is more.€ Now this may not be true for your business if it is edgy and loud, however you still should beware of doing too much graphic design. Too much of anything can cannibalize a brand. If you own a website and you have too many moving parts, it will be ineffective from a user experience standpoint.

Another common mishap is trying to do too much with graphic design fonts. If you are using more than 3 different fonts in your piece, it limits the chances of your design being labeled good. In general, a humble graphic designer should be able to select appropriate fonts and symbols, and even more importantly decide when they shouldn’€™t use something. Your business should convey humble confidence in every design.

So whether your business is a highly branded t-shirt company or a local diner, be sure to meticulously plan out your branding and design strategy. Having your branding and design expert working together will ensure that your corporate/business image aligns with your value proposition.

Is your design looking out of place and conveying the wrong message for your brand? What are your reasons for being in this situation? Voice your opinions below

Social Media Marketing in Nigeria Social Media Marketing seems to be the latest boiler among online Marketing Strategies in Nigeria, but is Social Media Marketing (SMM) all it is made up to be?

Social Media Marketing companies and  Marketers are currently popping up everywhere lately. They are informing everyone that will give them an audience on how extremely vital social media channels like Facebook and Twitter are their business, plus a reason for them to handle their Social Media Marketing. But, small and medium-sized  enterprises, does marketing to social networks really live up to the huge publicity?  Is investing a small fortune on hiring a SMM company or a Social Media Marketer really worth it? What is real and what is not?

In this very article we have described Social Media Marketing, its importance, Social Media Marketing in Nigeria and tips to find the right Social Media Marketer or Social Media Marketing Firm for your tailored brand needs

First let us re-introduce you to Social Media Marketing

At DIGIBUTTERFLY, we believe Social Media Marketing means building relationships on social network and leveraging them to meet marketing objectives. This audience is interested in what you have to offer them and want to keep in touch with your activity.

Why Social Media Marketing is Important…

Social Media Marketing in Nigeria SMM is now too important. With over 90% of internet users using Social Media, SMM is a must have internet marketing strategy. On the right is how it has benefited us over the last few months. This was achieved by stating the objectives we needed to achieve, working on a strategy, and implementing it with our SMM tools and expertise. It’s not rocket science. You too can achieve a similar result.

 Also read: Social Media Marketing Strategy and Its Importance

What is being offered in Nigeria as Social media Marketing…

From our study, what most SMM companies and Social Media Marketers offer for SMM is Social Media Advertisements (SMA). SMA is usually a campaign  directed towards  short-term goals like sales or brand buzz. A simple example is a Social Media Marketer collecting an amount of money to make X number of  posts on Twitter or Facebook over a period of time. This never guarantees conversion (leads or sales). Most times, they are ineffective and just a waste of money.

Has this happened to you already? Wonder why? Their social media audience is not your audience! Only a small percentage will be interested in what you have to offer aside the short buzz generated. Most Social Media Marketers/SMM Companies have their audiences built on social network around a specific niche. An easy example is, you as a Real Estate agent working with a social media marketer that has an audience built around Entertainment or Gossip. This is most likely not going to get you your desired results. In fact, getting calls regarding their service or products is highly unlikely.

What should be offered…

Clients should be given a choice Between SMM and SMA. A large amount of clients are in fact interested in possessing their own audience on Social network they can converse with, grow a lasting relationship with, update on offers and ultimately make loyal customers and fans out of. The crucial aspect is meticulously defining what you aim to accomplish from Social Media Marketing. It may well be as straight-forward as having extra sales for your business or establishing and maintaining a long-term relationship with your clients.

what you should look out for…

So, what’€™s suitable for your company/business? It certainly comes down to what you aim to achieve on social media in the first place. The most effective means to determine this is to examine the goals you use to define social media success. Are short-term buzz generated, or improved sales the ideal measures of success? If so, your efforts may be more SMA related. Just make sure you Look for Social Media Marketers or SMM Companies that have an audience related to your niche when going for this to have the maximum result.

If your measure of success is an improved online influence, increased communication with clients, and a long term relationship with your own audience, then your efforts are SMM related. Look for Social Media Marketers that have strategies and plans to enable this or request a tailored plan from those not having. Always remember, your audience on social network become your customers shortly.

Let us know what you think! What is your view on Social Media Marketing in Nigeria? How was your experience with a Social Media Marketer or Social Media Marketing Company in Nigeria?

We value your opinion. Drop your comments below.

Cheers!

NOTE: This post was first written in 2013. However valuable you find it, it may not accurately describe the current state of social media marketing in Nigeria. Subsequent follow-up posts may be written in this regard.